Securing Google AdSense Approval in Bangladesh
Earning money through Google AdSense begins not with traffic, but with achieving approval. For a publisher in Bangladesh, this process is straightforward yet highly stringent, requiring a commitment to quality that Google demands globally. The core principle is simple: Google must view your platform as trustworthy and beneficial to its users and advertisers. A rushed application without a solid foundation almost always leads to rejection.
Building a Compliant Platform
The first and most critical step is ensuring your website or blog is built on a foundation of quality and professionalism. This starts with high-quality, original content. Google is actively rejecting sites with thin, copied, or auto-generated material. Your articles must be unique, detailed, and truly helpful to the reader. While there is no official minimum, an established site with 30 to 40 well-researched posts, each ideally exceeding 800–1,500 words, stands a much higher chance of approval. Furthermore, a custom domain (e.g., .com or .com.bd) is highly recommended as it signals professionalism and long-term commitment, unlike free subdomains.
Beyond the content itself, a professional website must include essential legal and informational pages to establish trust. These pages demonstrate that you operate transparently and responsibly, which is mandatory for compliance.
These three pages are non-negotiable for approval:
- Privacy Policy: Explains how you collect, use, and protect user data.
- About Us: Provides background on the author or team, establishing credibility and authority in your niche.
- Contact Us: Offers a clear channel for users and Google to communicate with the site owner.
Finally, ensure your website offers an excellent user experience. It must be mobile-responsive (essential given the high mobile usage in Bangladesh), load quickly, and use a clean, logical navigation structure. You must also have an SSL Certificate (HTTPS) to show your site is secure, as unsecure sites are rarely approved.
Strategic Niche and Traffic Planning
The primary strategic challenge for AdSense publishers in Bangladesh is the relatively low Cost Per Click (CPC). CPC is the amount an advertiser pays for one click, and it tends to be lower in the South Asian market than in Western countries. To generate significant income, a publisher must compensate for this by focusing on two key areas: targeting high-value niches and optimizing traffic quality.
Targeting High-CPC Niches
The secret to maximizing revenue is to select content topics (niches) that attract premium advertisers who are willing to bid higher. These high-paying advertisements are typically associated with products or services that have a high customer value.
The most lucrative niches generally revolve around finance, technology, and specialized education. For instance, creating detailed content on personal finance (e.g., investment, insurance, tax planning), digital marketing tools (e.g., SEO software, web hosting), or advanced education (e.g., foreign scholarship guides, coding courses) can dramatically increase your CPC. The advertisers in these categories have large marketing budgets and compete fiercely, driving up the cost of each click, even for traffic originating from Bangladesh.
Optimizing Traffic Quality and Ad Placement
While a large volume of local traffic is good, supplementing it with international traffic is the most effective way to elevate earnings. If your content is in English and attracts readers from high-paying regions like the United States, Canada, or the United Kingdom, your overall revenue will see a substantial boost due to their higher advertiser demand.
For local traffic, optimize your ad units strategically. The highest performing ad formats tend to be:
- In-Article Ads: These display naturally within your content, leading to higher engagement.
- Anchor Ads (or Sticky Ads): These remain fixed at the bottom of the screen, especially on mobile, capturing attention without obstructing the content.
- Desktop Optimization: While most traffic is mobile, advertisers often place higher bids for desktop users. Ensure your desktop ad layout is clean and effective to capture this valuable traffic segment.
Receiving Your Earnings
Once approved and generating revenue, the final stage is getting paid. Google AdSense operates on specific payment thresholds that trigger verification and payment actions.
The process begins when your unfinalized earnings reach the $10 USD verification threshold. At this point, Google will mail a physical Personal Identification Number (PIN) to the postal address linked to your account in Bangladesh. This PIN must be correctly entered into your AdSense account to verify your physical address, which is a mandatory security step before any payment can be issued. Since this is sent via standard international mail, it may take several weeks to arrive.
Once your address is verified, your funds will continue to accrue until you reach the $100 USD payment threshold. AdSense operates on a monthly payout cycle. If your finalized earnings reach $100 by the end of a given month, Google will process the payment and typically issue it by the 21st of the following month.
The standard and most reliable method for receiving large international payments in Bangladesh is Wire Transfer. You will need to provide your local bank’s specific account details, including the bank’s SWIFT Code, to your AdSense payment profile. The funds are sent in U.S. Dollars and your bank handles the conversion to Bangladeshi Taka (BDT) upon deposit. This process ensures secure and direct receipt of your hard-earned revenue.
